We design systems that help businesses work better.
We build connected systems, automate workflows, and create digital tools that bring clarity, speed, and scale to your business.
Two ways to work with me, built to spec.
Every engagement starts with how you actually work, not a template forced onto your team. I scope it, build it, and hand it over with documentation your team will actually use.
Custom Notion Systems
For operations that have outgrown a template: CRMs, project trackers, client portals, internal wikis, and the automations that connect them.
- Full workspace audit & teardown of what's not working
- System architecture designed around your actual workflow
- Automations, formulas, and views that do the busywork
- Loom walkthroughs + SOPs so your team adopts it
Custom Software
For businesses ready to build past Notion's ceiling: a custom internal tool, an ops dashboard, or the MVP that gets your team what Notion can't.
- Technical architecture designed around your actual workflow
- Hands-on MVP build or embedded build partner
- Integrations with the tools you already run on
- Clean handoff, or I stay on as your fractional builder
Not ready for a custom build? Start with a template.
Everything I've learned from client systems, packaged so you can install it in an afternoon. Lifetime updates included.
$99 Agency OS
CRM, client portals, delivery timelines, finance, hiring, and a CEO dashboard: 20+ connected databases.
View template→
$49 ConsultingOS
Services hub, CRM, OKRs, projects, finance, and session notes: built for coaches and consultants.
View template→
$49 PodcastOS
Episode tracking, guest pipeline, content calendar, and monetization: planning through promotion.
View template→
$14 Second Brain OS
GTD + PARA-based system for tasks, notes, goals, habits, and finances: one workspace for your whole life.
View template→Tools I got tired of not having, so I built them.
One focused SaaS product, currently in development.
Estaty
A CRM for real estate agents: a personal profile, listing showcase, and lead pipeline in one place. Live at estaty.io, still being refined.
Visit EstatyFour steps, start to handoff.
The same process whether we're building a Notion system or a SaaS MVP. Only the tools change.
Audit
We map what you're using today, where it's breaking, and what a system actually needs to do for your team.
Blueprint
You get a full spec (structure, automations, and screens) before I build anything. No surprises at delivery.
Build
I build in the open with weekly check-ins, so you can course-correct early instead of at the finish line.
Handoff & support
Docs, Loom walkthroughs, and a 30-day support window so the system survives contact with your real workload.
Before you book.
Most systems run a fixed project fee based on scope, agreed after the audit call, so you know the number before any work starts. Smaller builds start lower; multi-team systems with automations run higher.
Both. Some clients start in Notion and graduate to a custom tool once they hit its limits. I handle that transition directly, so nothing gets rebuilt from scratch.
Totally fine. The templates are built to install in under an hour, no call needed. If you outgrow one later, I'll credit part of the price toward a custom build.
Every custom build includes a 30-day support window. After that, most clients move to a light monthly retainer for tweaks, or just book me as needed.
I keep a limited number of build slots open each month. Book a call and I'll tell you honestly whether I can start this month or need to queue you for the next.
Notes from inside client systems.
Write-ups on Notion architecture, when to graduate to real software, and what breaks when nobody's watching the system.
Why most Notion workspaces fail after six months
Three warning signs to catch before the whole system collapses back into Slack.
Notion vs. custom software: how to know you've outgrown it
Five signs your team is working around Notion instead of in it.
Five automations every consultant should set up on day one
The unglamorous automations that save the most hours. None of them require a single line of code.
Tell me what's breaking. I'll tell you what to build.
A 20-minute call, no pitch deck required. You'll leave knowing exactly what a system or build would take.